Director of eCommerce Operations

The Company

All States Ag Parts (ASAP) is one of Tonka Source’s biggest and best clients and they’re on the grow!

Last year they successfully completed 14 acquisitions and are on track for 6+ more this year. This is a great opportunity to join a company, driving significant growth, set to achieve $1B, in sales, by 2025, through organic growth and acquisition.

All States has a multi-channel, multi-brand e-commerce presence that represents a significant amount of the company’s total annual revenue. As ASAP continues to grow, we are looking for a dedicated leader to drive our e-commerce operations to expand our market share and increase our sophistication in the e-commerce space.

The Story

  • Farmers throughout the world own millions of dollars worth of equipment and when it’s time to harvest, there can’t be delays because a piece of equipment failed or broke down, it has to get fixed ASAP.
  • There are a handful of part suppliers throughout the world these farmers rely on to purchase these parts and expedite shipping.
  • All States Ag Parts is a leader among these suppliers.

The Role

  • Reporting directly to the President of ASP, the Direct of E-commerce Operations is a critical resource for driving the digital strategy and operational leadership.
  • Responsible for driving eCommerce operations, including revenue and margin
  • Increase market share across all digital channels
  • Develop, execute vision | strategy across multiple brands and multiple websites
  • Creating and adhering to the e-commerce marketing budget;
  • Build and lead a team of e-commerce professionals
  • Monitoring, Measuring, and Reporting on effectiveness of e-commerce spend

What they offer

  • 20% annual bonus
  • Very rapid growth, room for career advancement
  • Ongoing flexible remote working environment
  • Work/Life Balance
  • 401k
  • Health | Life Insurance


  • 5+ years e-commerce operational leadership
  • Experience with B2B | B2C (SaaS environment a plus)
  • 100,000+ SKU’s
  • 50,000+ unique consumers / year
  • Extensive experience with SEM | SEO | Digital Advertising | Google Shopping
  • Prior experience with integrated multi-channel sales through
    • eBay
    • Amazon
  • Experience with Brand consolidation a plus
  • Experience with Magento a plus